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Every time you do so make sure that you keep proper records of whatever findings and changes youвЂ™ve made to your content which have positively impacted your results. We at the Digital School of Marketing (DSM) recommend that you perform a content and SEO audits no less than once a year. Content auditing will help you get there. And we all know that the best spot on platforms like Google, Bing, and other search engines is on the first page. This means that you need frequent content audits to ensure that your website remains relevant.

Why content auditing is so important?ДЄpproximately 93% of all online experience begins with a search engine.

Most marketers who own websites understand and appreciate the importance of content auditing. SEO audits have gained a reputation for being annoying as well as time-consuming. Some believe that content is only necessary for higher organic rankings on search engines. This may be because most companies donвЂ™t see content as a valuable asset but rather as вЂњsomethingвЂќ that needs to exist on a site. It is however surprising that few individuals, and even businesses, realise how crucial and beneficial content auditing is to their organic growth. Search engines force organisations with an online presence to re-evaluate their SEO strategies and, as a result, these companies have no choice other than to carry out content auditing from time to time. Search engine optimisation (SEO) is a landscape that is continually changing because Google constantly releases new updates to their algorithms.

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